Personalization Survey - Intro 1 - Page 1 of 1

Thank you for your interest! This survey is about “personalized recommendations,” or companies using computer systems to generate recommendations that might be personally interesting to customers: Amazon.com recommends books, music, and other stuff based on your ratings and order record. Netflix recommends DVDs based on your ratings (how many stars) and order record. TiVo suggestions are recommended TV programs based on your ratings (Thumb Up or Thumb Down) and viewing record. iTunes recommends music based on your ratings of music titles or order record.

Please check all that apply to you:

I’ve bought something from Amazon.com in the past 6 months AND I’ve read its personalized recommendations for me at least 2 times in the past 6 months.   I have paid monthly fees to Netflix at least part of the last 6 months AND I’ve read its personalized recommendations for me at least 2 times in the past 6 months.   I have paid monthly fees to TiVo at least part of the last 6 months AND I’ve read its personalized recommendations for me at least 2 times in the past 6 months.   I’ve ordered music from iTunes in the past 6 months AND I’ve read its personalized recommendations for me at least 2 times in the past 6 months.